• MixMedia is a new approach of media, a new way of conceiving them to spread them and to use them by mutualizing them at the source during captation for a simultaneous broadcasting on new media and traditional media while keeping the format of every media (Launch of J2RI).
 
• Consumer General-interest channel. Programs inspired by the themes of the exhibition and annoucments.

• Real demonstration of this " new media " in situation from creation to reception.

The same program is declined by respecting the format of every media and broadcast in a way that the citizen can reach the same contents (his favorite brand) but adapted to the usage which he wishes to make it according to the constraints of his day.

Example :
• I am by car, it is the radio which I wish to listen to.

• I want to stay calm, it is the TV at which I want to look.

• I am in Weekend, it is a magazine which I wish to read.

• I do not want to look at the same channel as my relatives, it is the mobile TV which I want in my bed (in WiFi or 3G).

• I want more information, it is on the Website that I find my community to share to see, to see again, to discover, to navigate while viewing the video stream or while listening to the radio stream of my favorite channel / station.